Dr Wei Yang spoke at the 16th Brand Global Summit – Brands for Sustainability

On 1st October, Dr Wei Yang virtually joined leading decision-makers from business, science, international organizations, politics and diplomacy from all over the globe participated in the Brand Global Summit at the Vienna International Centre.

‘Brands for Sustainability’- the 16th Brand Global Summit is jointly organised by United Nations Industrial Development Organisation (UNIDO) and The European Brand Institute.

In her speech ‘Investing in People, Nature & Innovation’, Dr Yang commented “Town planners can be critical friends of mayors and local council leaders to develop Unique Selling Points of cities & towns. By investing in people, nature & innovation, city branding strategy can help attract inward investment, as well as benefit the whole community.”